Did you know you can buy fake reviews for TripAdvisor, Yelp, etc; you can buy followers/comments/shares for your social media: Facebook, Twitter and Instagram. In fact, one fellow who wrote fake reviews decided to create a fake restaurant in London, The Shed at Dulwich. You know what; it became London’s number one restaurant on TripAdvisor. How could that be? Curiously, this scam was well documented and you can watch the video.
It makes you think twice about what you are reading and those “influencers” who have created a persona online that has grown overnight by the thousands. Being a senior influencer whose followers are all organic, it is interesting to watch this phenomenon as it grows. Every day there are more food influencers turning up, asking for free meals --- they are like the Tribbles from the original Star Trek series multiplying exponentially. Many with large numbers are truly organic, but how do you tell what’s real and what’s fake?