KFC is taking street signs literally. In Louisville, KFC (Kentucky Fried Chicken) is filling in the city’s potholes, topping them with a white, chalky stencil saying “refreshed by KFC” that eventually disappears with the next rainstorm. The fill the pothole program ties in with their new “fresh” campaign promoting their focus on food quality.
This is called cause-marketing/branding and in this case helps out local government as well as creates goodwill. It is doubtful that seeing an advertisement on the asphalt will move me to buy a 2 piece combo but it stirs the pot of conversation. Charmin’s public bathroom in Times Square during holiday season and their I-Phone and Blackberry applications that let people find public bathrooms when the need arises is cause branding.
So from what I read, KFC is looking to help out 3 or 4 more cities….do you hear that Mayor Dixon, give the Colonel a call and let’s fix Charles Street.