
This is called cause-marketing/branding and in this case helps out local government as well as creates goodwill. It is doubtful that seeing an advertisement on the asphalt will move me to buy a 2 piece combo but it stirs the pot of conversation. Charmin’s public bathroom in Times Square during holiday season and their I-Phone and Blackberry applications that let people find public bathrooms when the need arises is cause branding.
So from what I read, KFC is looking to help out 3 or 4 more cities….do you hear that Mayor Dixon, give the Colonel a call and let’s fix Charles Street.
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