In anticipation of Halloween, Chipotle Mexican Grill has announced the return of its popular holiday fundraiser, Boorito. On , from to close, Chipotle will offer $3 burritos, salads, bowls and tacos to those who arrive dressed in costume—with an added “unnecessary element.”
To showcase the simplicity of its ingredients, this year Chipotle is asking its costumed customers to add an “unnecessary” element to their outfits, drawing attention to the extraneous additives typically found in fast food (ingredients that Chipotle does not use in its food preparation).
Proceeds from Boorito, up to $1 million, will benefit the Chipotle Cultivate Foundation, which provides resources for farmers, promotes better livestock husbandry, fosters food literacy and nutritious eating, and more: https://www.
In conjunction with Boorito,
Chipotle will also release its second short film, Endless Line,piggybacking on the success of its 2013 animated release “The Scarecrow.” For more information on Boorito and to watch “Endless Line,” visit www.chipotle.com/boorito .