The 60-second commercial features the timeless voice and
lyrics of Edith Piaf’s “Non, Je Ne Regrette Rien,” (“No, I Do Not Regret
Anything”), a song that serves as an anthem to live life to its fullest. Titled
“Each and Every Day,” the ad shows a woman as she ages from baby to older woman
in one 24-hour day and prioritizes pleasure as essential throughout her life
each and every day.
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