The Firehouse Subs public relations person reached out to me
to help promote the new cold deli subs now being test marketed in Baltimore. But in
reality, it was only in the past six months that Baltimore was home to a
Firehouse Sub, so everything is new.
Firehouse Subs were started by two former firefighters,
brothers in fact, Chris and Robin Sorensen. I had heard of the fast casual chain, although there
was a lot I didn’t know: like since the 1992 inception they only sold hot subs,
they raise money for local firehouses and charities ($14+ million donated to
public safety organizations), they were
already using the fast casual concept way back when, that each Firehouse Subs
franchisee had a custom painted mural depicting the local firehouse, all the
meats are cut fresh each morning, they were the first chain to add Coca Cola
freestyle which allows you 120 plus combinations of sodas, a plethora hot
sauces choices coded for heat level, that the table tops are designed to
replicate Dalmatian’s spots, you can choose from optional 500 calorie sandwiches, that you are welcomed when you enter and
thanked when you leave.
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